If your business sells products that fall into distinct categories, like a furniture store with sofas, tables, and lamps, or an agency with web design, SEO, and AI chatbots, product categories keep your feed balanced. The planner will rotate across them automatically, so no category goes zero posted.

TABLE OF CONTENTS

  • How to set product categories
  • How the planner uses categories
  • If you do not set categories
  • Frequently Asked Questions

How to set product categories

  1. Open Brand Kit, Products and Services.
  2. Tap any product.
  3. Type a category in the Category field.
  4. Save.

Use whatever naming makes sense to you: Sofas, Beds, Tables, Lighting; or Web Design, SEO, AI; or Lash Lifts, Facials, Waxing. The planner reads them as labels.

How the planner uses categories

When you have products across 2+ categories, the planner is required to include at least one post per category in the weekly plan. Within a category that has multiple items, it rotates so no single product is over featured. This stops the all too common pattern where one category dominates the feed and others get zero posts.

Important Note

  • Category tagging is opt in. You do not have to use it, but feeds with categories tend to feel more balanced.
  • Categories also flow through to monthly reports, so you can see how each category performed.

If you do not set categories

The planner falls back to its previous behaviour: rotate by kind (product vs service) and featured vs non featured. Category tagging is a tightening, not a requirement.

Frequently Asked Questions

  1. How many categories can I have?
    As many as you want. Most businesses settle on 2 to 5.
  2. What if I rename a category?
    Update the product card with the new label. The planner will pick up the change on the next batch.
  3. Do categories work with featured products?
    Yes. Featured products still get their bigger share of the mix, balanced across categories.