Not every pillar should pitch a product. Educational tips, behind the scenes moments, and culture posts work because they feel editorial. The Pure theme toggle on each pillar tells the planner to never auto attach a product or service to posts generated under that pillar.

TABLE OF CONTENTS

  • How to enable Pure theme
  • Use Pure theme for
  • Skip Pure theme for
  • Why this matters
  • Frequently Asked Questions

How to enable Pure theme

  1. Open Brand Kit, Content Pillars.
  2. Tap the pillar you want to mark as theme only.
  3. Toggle Pure theme on.
  4. Save.

The next weekly batch will respect the toggle.

Use Pure theme for

  • Educational pillars: how tos, tips, behind the scenes.
  • Thought leadership and industry insights.
  • Brand voice and culture pillars (team stories, values).
  • Holiday and seasonal content.

Skip Pure theme for

  • Pillars where the product is the natural subject (e.g. "Care tips" for a skincare brand).
  • Customer wins style pillars where the post is about the experience with a specific product.
  • Featured or spotlighted product pillars (these are product pillars by definition).

Why this matters

Every post on a Pure theme pillar reads as editorial: tips, stories, education. Followers save and share these. Posts that always pitch a product get scrolled past. Balancing both types in your weekly mix is how brand led feeds outperform catalog style feeds.

Frequently Asked Questions

  1. Will a Pure theme pillar still mention my brand?
    Yes. Your brand voice and visual identity always come through. The toggle just stops the planner from forcing a specific product into the post.
  2. Can a Pure theme pillar still link to my site?
    Yes, via the default CTA in Brand Kit. The link is on brand without a specific product callout.
  3. Does Pure theme reduce post quality?
    Quite the opposite. Pure theme posts often get higher engagement because they feel less like ads.