The Reach and Engagement rate cards on your dashboard depend on three things: your plan, whether you have a social account connected, and whether enough people have actually seen your posts. Here is how each piece works.
Which plans show reach and engagement?
| Plan | Reach card | Engagement rate card |
|---|---|---|
| Starter | Hidden | Hidden |
| Growth | Shown | Shown |
| Pro | Shown | Shown |
Reach and engagement reporting is a Growth and Pro feature. On Starter, the dashboard focuses on what you have scheduled and published — those cards stay visible on every plan.
You also need a connected account
Even on Growth or Pro, the cards only appear once you have at least one Facebook Page or Instagram account connected from Settings, Connections. Without a connection there is no data source to pull from.
Why might Engagement rate show "—" instead of a percentage?
The engagement rate card waits until your account has at least 100 total reach across the last 28 days before showing a number. Below that threshold the card shows "—" with the note "Need 100+ reach to measure."
This is on purpose. Engagement rate at very low reach is statistical noise — a single like on a post that reached 5 people is a 20% engagement rate, which is meaningless. Industry benchmarks for engagement rate assume 1,000+ reach, and even Meta's own dashboards hide the metric at very small sample sizes. Once your reach crosses 100 in any rolling 28-day window, the real percentage replaces the dash.
How long until I see real numbers?
Most new accounts cross the 100-reach threshold within their first two weeks of publishing, assuming the connected accounts have at least a few followers and posts are publishing normally. If it has been three weeks and you still see "—", check:
- Your connection is still active on Settings, Connections. If you see a "Reconnection required" notice, fix it first.
- Your posts are actually published (status shows green) rather than stuck on "scheduled" or "failed".
- Your Facebook Page or Instagram account has real followers. New accounts with 0 followers genuinely get 0 reach, no matter how many posts go live.
What if I do not want to see these cards at all?
The cards are hidden automatically when there is nothing to show. Once your connections work and reach data flows in, they appear. There is no toggle to hide them on Growth or Pro by design — the more visible your reach trend is, the easier it is to tell when something needs attention.