On every post detail page you will see two buttons: Regenerate and New image. They do different things, and picking the right one saves you from spending a regeneration credit on a change you did not actually want.
TABLE OF CONTENTS
- Regenerate
- New image
- Both count as 1 regeneration
- What to write in the feedback box
- What does not work in the feedback box
- Failed posts: Try regenerate vs Republish
- Quick rule of thumb
- Frequently Asked Questions
Regenerate
Swaps both the image and the caption for a fresh take on the same topic. The post comes back with a different visual treatment and new copy. Use this when the whole post is not quite landing, or when you want a meaningfully different angle.
There is an optional feedback box. Type a quick note on what you want different and our content engine will steer the new version that way.
New image
Keeps the caption exactly as it is and only redoes the picture. Use this when the words are right but the visual is not. The new image is generated against the existing caption, so it stays on topic.
Important Note
- Stories do not have a New image button. Stories have no caption, so Regenerate is the only option there (and it always swaps to a different pillar).
Both count as 1 regeneration
Whether you tap Regenerate or New image, the action uses one of your monthly regeneration credits.
- Starter, 3 regenerations per month.
- Growth, 5 regenerations per month.
- Pro, unlimited regenerations.
Your remaining credit count is shown above the buttons.
What to write in the feedback box
Specific direction works. Our content engine can act on:
- "Warmer lighting, less clinical."
- "More lifestyle, less product close up."
- "Drop the price callout, this is meant to feel editorial."
- "Use the team photo instead of a product shot."
- "Caption is too long, tighten it."
What does not work in the feedback box
- Vague feedback: "make it better", "do it again", "try harder". Our content engine has nothing to act on and you will get a similar result.
- Brand colour changes: set brand colours in Brand Kit, Visual Style. The regenerator is not allowed to override your brand palette.
- A different topic entirely: Regenerate creates a fresh take on the same topic (same pillar, same product or service). If you want a different topic, ask admin to pause the pillar, or create a new pillar instead.
Failed posts: Try regenerate vs Republish
If a post lands in the Failed status, the post detail page shows one of two recovery buttons, depending on where the failure happened. Use whichever one is shown; you do not have to figure out which is which.
- "Try regenerate" appears when the image step could not finish (our image AI returned an error, the prompt was rejected, or all fallback models failed). Tapping it kicks off a fresh image generation against the same caption and brief. The first attempt does not count against your regen pool, because you are recovering from our failure, not changing the post.
- "Republish" appears when the image was fine but the post could not reach Instagram or Facebook (token expired, Meta rate limit hit, page permission revoked). Tapping it retries the publish step against your connected accounts. If a connection has dropped, you will be sent to Brand Kit to reconnect first.
If neither button gets the post unstuck, message support from the post detail page and we will look at the underlying error log.
Quick rule of thumb
If the caption is fine, hit New image. If the whole post needs to feel different, hit Regenerate and tell it specifically what to change. If the post is Failed, use whichever recovery button is shown.
Frequently Asked Questions
- Can I regenerate the same post multiple times?
Yes, each attempt uses one credit. Pro accounts have unlimited regenerations. - Will my feedback note be saved?
The note is used for that single regeneration. To make a permanent change, update Brand Kit instead. - What if neither button is shown?
The post is in a state that cannot be regenerated (e.g. already published). Use the Posts page actions instead.